Over the past three years, more and more people have gone independent, or freelance, but many…if not most…people in the arts have worked independently for a large part of their careers. In celebration of Artist Cafe Utica’s return to freelance/independent writing services, here are a few reminders for those outside the arts, who are looking to hire an independent writer or other artist.
Provide them with enough details of the work you want them to do.
Writers need to know what type of piece you need written, when you need it, and if there is anything they should be sure to mention or avoid mentioning. If you commission a painting, the artist needs to know if subject, color, size, materials, or style matters to you. Musicians need dates, times, proper names and current locations of venues. Of course these are all common sense details. Just don’t forget to include them in your messaging to the person. You may think “everybody” knows you sold your place on A street and bought that new place on “Y” street, or that your office is decorated with paintings of upstate New York, but the person you’re talking to may not have heard.
Respond to follow-up texts, calls, and emails seeking more information graciously. The artist is not trying to bother you, they are trying to make sure they have enough information to provide you with the item or content they have agreed to create for you.
Respect terms presented on their professional website or stated when they agree to the work.
An independent artist is in business for themselves. They may be an individual, but their career is their business. Treat it as such. If you were to hire someone to do repairs on your house or car, and their webpage or their paperwork included terms of service, you would honor those or go elsewhere. If you use the services of someone who has signed up to sell Avon or Arbonne, or you ride with Uber or order your dinner from DoorDash, you abide by the terms of that service when it comes to prices, returns, coupons, and free gifts. An artist’s terms of service should be treated the same way.
Don’t just assume they’re going to work for free because they love what they do.
An artist who wants to work for you for free will let you know. They’ll offer you free work, or post it on their website or social media that they’re doing something for free. If they have a price listed, or you talk to them and agree on a price, pay that price. You wouldn’t tell an independent sales person that you won’t be paying for the products you ordered because they use them and love them too. You wouldn’t refuse to pay a math or science tutor because the person’s main job has been teaching junior high math for thirty years and they clearly love their work.
Pay for what you order
If you ordered standard work, something the artist would do in a normal course of work day or week, you only need to pay the stated or agreed upon fee for the service or item.
When the artist has to put out money they would not have otherwise spent to provide the work, you need to reimburse them for that expense, or provide a way for them to access whatever you need free of charge. If you ask them to review a film that is only available on a paid streaming service or in movie theaters, they need your login details or you need to buy them a ticket to the movie. If you ask for a review of services at a new spa in town, you and the writer need to agree to the services you want reviewed, and you have to pay for them to have those services. These are not gifts or bonuses. These are your business expenses for the project you want done.
This only applies to expenses that are absolutely necessary in order for the artist to complete your project. If you order an article about a coffeehouse for your food blog, including a review of the coffee, you would have to pay for my coffee. If you ask me to interview the owner and write about the history of the place and I just want a coffee when I get there, you do not have to pay for that.
Keep communication professional
There is no need to send a formal business letter to a musician you’ve known as a friend for years. You can probably just ask them if they can perform in normal conversations, unless they ask for written confirmation for their business records. A meeting is probably not necessary if you want a writer to produce some evergreen content for your webpage that can be described via email.
This does not mean anything goes when messaging the person’s professional page. An artist’s professional page is not the place to hit on them, send them unsolicited personal advice, or spam them with constant requests to do things that have nothing to do with their art.
This extends to in-person communication and the event or other work time as well. When an artist shows up to a venue to find the manager too drunk to communicate with them, gets verbal abuse or bullying from someone who has hired them to produce written content, or encounters some other unpleasant personal behavior, they are much less likely to work with that person again, and will probably warn others away as well. It is in your interest to treat artists with respect if you want the arts to continue to be a part of your business.
Support your favorite local artists, whether you can afford to spend money or not
Booking them for paid gigs or readings, buying their albums, books, or paintings, and supporting them via fundraising sites such as Patreon are of course appreciated by local artists. But if you would like to hire someone in the arts but you just cannot afford that right now, support them anyway.
Free activities such as sharing gig announcements, liking webpages and facebook pages and groups, and spreading the word about their work verbally are also big boosts.
Remember that the arts are essential
During the recent quarantine, those who were tempted to brush music, literature, poetry, paintings, photography, sculpting, and other art forms off as just “hobbies” or “people doing what they felt like” or “just for fun” learned how much they depend on the arts to cope with difficult situations, to celebrate happy times, and to impact social justice. Never forget that the arts are an essential part of our lives.
Author's note: Anyone who takes a copy of this article for their professional webpage has my permission to add the name of their band, studio, or their own name, and an invitation to contact them to arrange a gig or other work to the end of the article. Please feel free to add a sentence, or a paragraph or two along the lines of "Band A, a local classic rock band, is back on the road and available..." or "To gain your own skills in painting, sign up for lessons at studio B..."
by Jess Szabo originally published on Artist Cafe Utica www.artistcafeutica.com